August 7


Creating a WordPress Backup Strategy: Safeguarding Your Site’s Data and Content

By Bakari Masudi

August 7, 2023

Website Performance, WordPress backup strategy, WordPress Maintenance, WordPress Management


Your WordPress website is a valuable digital asset that deserves protection. From accidental data loss to security breaches, various risks threaten your website’s integrity. To ensure your site’s resilience, a comprehensive backup strategy is essential. In this guide, we’ll walk you through the process of creating a WordPress backup strategy that safeguards your site’s data and content.

Understanding the Importance of Backups

Imagine losing all your website content and data due to a server crash or a hacking incident. Without a backup, this nightmare can become a reality. Backups serve as a safety net, allowing you to restore your site to a previous state if something goes wrong.

Step 1: Choose a Reliable Backup Plugin

Selecting a trustworthy backup plugin is the first step in building your backup strategy. Some popular options include UpdraftPlus, BackupBuddy, and VaultPress. For this guide, we’ll use UpdraftPlus as an example.

Step 2: Install and Activate the Plugin

    1. Log in to your WordPress dashboard.
    2. Go to “Plugins” and click on “Add New.”
    3. Search for “UpdraftPlus” and click “Install Now.”
    4. Once installed, click “Activate” to enable the plugin.


Step 3: Configure Basic Settings

    1. After activation, navigate to “Settings” and click on “UpdraftPlus Backups.”
    2. Click the “Settings” tab to configure basic backup settings.

Step 4: Setting Up Backup Schedule

    1. In the “Settings” tab, scroll down to “Files backup schedule” and “Database backup schedule.”
    2. Choose the frequency for automated backups. For instance, you can opt for daily backups.

Step 5: Selecting Backup Destinations

    1. UpdraftPlus offers various backup destination options, such as Google Drive, Dropbox, and FTP.
    2. Choose a preferred destination where your backup files will be stored securely.

Step 6: Initiating a Backup

    1. In the UpdraftPlus dashboard, click the “Backup Now” button.
    2. Select “Backup Now” to initiate an immediate backup.

Step 7: Restore Points and Testing

    1. UpdraftPlus creates restore points after each backup.
    2. Regularly test the restore process to ensure you can recover your site successfully if needed.

Step 8: Automating Database Optimization

    1. UpdraftPlus can automatically optimize your database during backups.
    2. Optimize your database regularly to improve site performance.

Step 9: Retaining Backup Copies

    1. Determine how many backup copies you want to retain.
    2. Set the retention period to balance storage space and history.

Step 10: Manual Backups and Changes

    1. You can create manual backups before making significant changes to your site.
    2. Manual backups provide a safety net during updates or redesigns.

Step 11: Cloud Backups and Remote Storage

    1. Utilize cloud backup services like Google Drive or Dropbox for added security.
    2. Remote storage ensures your backups are safe even if your website experiences issues.

Step 12: Offsite Storage and Redundancy

    1. Consider storing backups offsite on a separate server or cloud service.
    2. Redundancy provides an additional layer of protection against server failures.

Step 13: Regularly Test Restoration

    1. Periodically test the restoration process to verify that backups are functional.
    2. Testing ensures your backup strategy is reliable when you need it most.

Step 14: Premium Features (Optional)

    1. Some backup plugins offer premium features such as priority support, advanced scheduling, and one-click restoration.
    2. Consider upgrading if these features align with your needs.

Wrapping Up

Creating a robust WordPress backup strategy is an investment in your website’s security and longevity. By following this step-by-step guide and using a plugin like UpdraftPlus, you can safeguard your site’s data and content from unforeseen disasters.

Remember, a well-executed backup strategy not only protects your website but also provides peace of mind, allowing you to focus on growing your online presence without the fear of losing your valuable digital asset.

Bakari Masudi

About the author

Bakari is a digital marketer, copywriter and content strategist with a talent for copywriting and brand storytelling. He is passionate about finding the perfect words to capture the essence of a message or brand. Learn more here:

What sets Bakari apart is his unwavering commitment to the craft. He believes that every brand has a unique story to tell, and it's his mission to uncover the hidden gems that make each narrative shine. From capturing the core values of a startup to revitalizing the voice of an established brand, Bakari's versatility and dedication ensure that every word resonates authentically with the intended audience.

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